The Importance of Videos in E-commerce

videos in e-commerce

The Importance of Videos in Educating Customers and Increasing Conversions in E-commerce Over the past few years, videos have been insanely popular over the web. However, the majority of retailers haven't taken full advantage of videos for marketing online. It is still the most under-utilized e-commerce strategy. Photos are good but videos are far better. If you want your business to thrive, you need outshine your competitors by incorporating videos into your mix. Why are Videos Important in Ecommerce? Product videos or videos to showcase services can increase your conversions because they educate your customers maximally about what you are offering. When retailers incorporate videos in their mix, they give the customers plenty of information about the product and this subsequently increases sales. The more information people have about a product or service, the more likely they are to pay. Research has shown that people are 64 percent more like to buy a product after they watch a convincing video about that product. Below are some of the cogent facts why you should use videos to increase conversions and educate customers:

● Videos Captivate Customers The time people spend watching videos on the web grow every day. Can you guess why? Ask yourself which you would prefer: watching Romeo and Juliet or reading the book? Well, 90 percent of people around the world will prefer to watch the movie. Videos are easier to focus on. Also, with little effort and time, a person can understand what a product or service offer. They can understand a simple video more than a long product description. Most people don't even have the patience to read long descriptions. By incorporating videos, you will be able to engage a visitor that would have otherwise ignored the message if conveyed only through text.

● If an Image is Worth 1,000 Words If a single picture is worth a thousand words, what will a video be worth? With videos, you can convey your messages swiftly and efficiently. Your clients will get information about how your product looks, how it can be used and what it's for. With this, you can strike an emotional chord that will subconsciously tell your customers how they should feel about your product.

● Search Engines Love Videos This is not a drill, most search engines display mixed results made up of maps, News, videos and posts. Videos are usually on the first page even when a person is searching on the post column. When you add videos to your products, your page will rank higher. This is especially true when your competitors don't use videos.

● Video Is More Clickable and Shareable Research has shown that Internet users are more likely to click on and share videos instead of text pages or regular web pages. The last thing an advertiser should do is post a product with no visual element. Now you know how videos can educate your visitors and increase your conversions. Now it's time to consider how to implement them efficiently. Remember, the aim is to educate, entertain, showcase your products and services and subsequently increase conversions. How Can You Create and Implement the Best Videos for Your Products and Store.

● Showcase Product Capabilities When you demonstrate your product capabilities, especially when your products are more superior to a competitor’s will help boost your conversions. Make sure your video shows off your product capabilities. As soon as they see what your product can do, they will be more eager to try it.

● Selection Advice Your video can also be used to help your audience in selecting products. Think of them as shopping guides. Try to create videos in that help customers make their final decision while shopping. It will not just boost your conversions but it will reduce your return rate.


● Instructional/Tutorial Make your videos tutorial and instructional. This will help your clients understand the technical or difficult aspects of the information you are trying to pass. Everyone learns better with videos. This method should be used when you sell technical products that may require installation.

● Added Value You can use videos to add value to what you offer. Simply add useful information in the video. It's a cheap way to add value and increase conversions. It's also easy to compete.

● Product/Features Video These videos are an amazing way to increase conversions and educate your customers. It does not have to be fancy. A simple video about the size, texture, shape and other features of your product will help educate your customers and increase your conversion.

● Don't Overthink It You have two options, make really expensive and complex videos or make cost
free but quality videos. There are so many ways you can create a video without minimal cost. For a start, you do not need to hire a video production team. You can start by yourself. Just pick any of the above strategies and content type to produce. With time, you can produce a single video for each product in your store. Some can be elaborate, some can have a storyline, and some can be animated. You can decide to include some team members as actors in your video. These videos are semi-professional and take a lot of money and time to create. But they are worth it. When you have experienced the magic effect videos have on conversions and customer education you can invest a little more in video production. The Verdict? Irrespective of the fact that videos are prevalent on the web, it is still not fully utilized. Add videos to your products and join the trend. Start with a capable smartphone that had a HD camera. Increase the stakes with time.