Payday Loan Direct Lender: What is a Direct Lender?

Payday Lender 

Direct lenders assess and underwrite a loan application and when the borrower has been approved, the loan will be provided in accordance with the terms of the direct lender.

When you need to get a loan, you normally have to go through a rigid application process. The direct lenders use this application information to ensure that the borrower isn’t a financial risk since they will be responsible if the individual defaults repayment.
Benefits of dealing with a direct lender
Loans from direct lenders are a lot easier to obtain.
The direct lender isn’t funded by a third party, so it's easier to process. Also, the lender relies mainly more on the character of the borrower than the loan application.
It's simpler to deal with direct lenders
A direct lender looks over an application assesses it and provides the loan. An affiliate, on the other hand, will collect information and leads and sell this information to actual lenders as they receive a commission for doing so. You are also less likely to encounter hidden charges as they are more open about their fees and requirements.
Speedy process
Direct lenders offer same day loan approval and the application processing time is usually 12 hours. The application for a loan is treated as an urgent matter, and all credit are accepted with no declines. However, the loan amount can vary as per credit.
Individuals with a bad credit can also apply for a payday loan as it isn’t a prerequisite for approval.